IMAGINATION Special interest media ignites the imagination; we show people what
is possible and how much can be accomplished when passionate people follow their bliss.
INNOVATION As varied as the special interests we cover are the ways that our enthusiast
market wants to receive their information.
INSIGHT In a world of wiki-journalism and regurgitated facts, we refuse to settle: our
content elevates our readers’ understanding, helping them interpret what trends and
changes in our world mean to them.
INSPIRATION We speak to the heart of our readers’ passions and provide the clearest,
most compelling version of the story, showing our readers what is possible.
INTEGRITY Our business model is based on one thing: serving the needs of our stakeholders
– consumers, retailers and manufacturers – with honesty, integrity and transparency.